NTMP #12: Florida man(atee)
New-to-me Phrases, April 17, 2022
Beefy low * Disasterpiece * Primal branding * Monetize the sea lions * Adventurous steak * Florida manatee orgy * Dick Tufts
The phrases, with context
This week we have four new-to-me phrases and three bonus phrases pulled from the archives that made me giggle - a fine editorial benchmark. Enjoy!
1. Beefy low
Chicago’s Tom Skilling is the GOAT of being a meteorologist who is super-into their work. (IYKYN.) But this phrase from West Michigan’s WOOD (lol) TV8 Storm Team anchor Ellen Bacca epitomizes that enthusiasm and I am here for it.
Storm Team is also a great phrase.
(h/t to my friend Sarah for tagging me on this one.)
2. Disasterpiece
My friend Rebecca sent me what might be the most charming and accurate portmanteau for creatives.
It deserves a screencap so you can read the context without clicking:
3. Primal branding
Another phrase from my pal Rebecca (we are fellow marketing nerds). I’m just relieved that it’s not about a bunch of white SEO marketers doing a drum circle in the woods.
4. Monetize the sea lions
Yes, this is a sentence, not a phrase and no, I don’t care, because I love it. This one comes from a convo with my friend Jennifer. She mentioned the popularity of the sea lions at Pier 39 in San Francisco and said the city hasn’t yet found a way to monetize them. This is probably a good thing because I wouldn’t want to piss them off.
There’s a webcam at that link, if you’re into that sort of thing, which I definitely am.
5. Adventurous steak
Best typo ever? Via a chat convo with my friend Tonya, circa 2019.
6. Florida manatee orgy
Manatees are cute and all, but I’d never thought about them bumping uglies until I read this story in 2019.
Gapers’ block, indeed.
7. Dick Tufts
I remember reading this engaging profile of a septuagenarian Korean-American man who finds solace in climbing Mt. Baldy (lol) over and over. And then I read his friend’s name, and here we are.
That’s it for this week. Thanks for reading and sending phrases and nice emails about this newsletter!